43: More Label Mock Ups
Cigar City Brewing- The Trials and Tribulations of Opening (And Operating) a Brewery in Florida
Or: How To Open (and run) a Craft Brewery in 7000 Easy Missteps........ Contact Us: info@cigarcitybrewing.com
Cigar City Brewing: 43: More Label Mock Ups
You guys obviously have a better idea of what the "Cigar City brand" is, but I'd like to see more consistency from label to label. If I saw all of these in the grocery store I wouldn't know that they were from the same brewery. It's the North Coast approach to labels, which I think hurts their brand overall. Dogfish Head and Rogue, on the other hand, have strong, unified brands that are instantly recognizable, even if all you see is the label.
Reply to this
Good points Jonathan. We are trying to balance things. On one hand we have a very real desire to affect a different look that captures the vastly different experiences each beer, due to their differing styles, impart. On the other hand we are aware that some consumers could easily get confused by the wide array of images.
Another thing to consider is that we are only doing two year round beers. The Jai Alai IPA and Patio Pils. The rest are seasonals or limited releases. So there will seldom be more than the two year round beers and one seasonal in the market at one time. We dig artwork and we think each beer should be a different deal from the others. We think of it like this...CCB is the band and each beer is a new album. You still want to recognize the band, but you want a different feel for each album. We are willing to sacrifice a bit of "corporate consistency" to keep from the same old same old that drives us nuts.
Still, we acknowledge the need to make the brewery clearly understood. So we are taking the Bells Brewery approach to this by doing very different artwork but by including the CCB logo on everything, the way Bells does. We need to refine placement and size, but we'll get that plugged in too.
Hopefully we can come to a happy medium with the images that lets us make each beer a separate production while maintaining some company continuity.
Thanks for the feedback, Jonathan, we always learn from the other beer lovers out there!
Reply to this
Excellent. I KNEW there was a reason for everything. I would only offer a couple more thoughts...
1) If part of the consistency is in the logo, I would try to make sure the logo is in a prominent place on each label.
2) This last comment is from working in marketing and advertising for 5 years now... Make sure you think of the "same old same old" from the consumer perspective and not your own. You will of course tire of your brand since you're living it day in and day out. But Joe Shmoe on the street probably won't tire of it, and might actually be confused if he sees too many different iterations of it. There's a fine line between consistent brand promise and freshness.
Bottom line, change isn't necessarily bad, but make sure you're not changing things for your own sake but for the consumer's sake. If consumers expect new and fresh, great.
Reply to this
Love the imperial stout and humidor labels. What style is the humidor going be?
I agree with Jonathan that North Coast's labeling hurts their brand, but I like your explanation Joey.
Take care,
Aaron
www.theviceblog.com
Reply to this
Hello Aaron,
The Humidor series will be a rotating series that is aged on cedar. We will notify the public what each style is annually.
Take care,
Wayne
Reply to this
Once the finals are done we think it will be pretty clear who the brewery is. These are mock-ups after all. A lot still needs to be tweaked. The main CCB logo will be front and center on all the final ones except Guava Grove.
Reply to this
Thanks for the response Wayne!
Awesome stuff. I absolutely love barrel-aged beers so I can't wait to try these. Please tell me I'll be able to get them in NYC! Would love to try them and review them on my blog.
Aaron
www.theviceblog.com
Reply to this
If you trade via Beer Advocate or elsewhere then there will be a strong possibility that you will be able to acquire a bottle...especially if you can provide Southern Tier beers in trade. As soon as we start production of the Humidor Series, I will post and let everyone know. First on my plate is the obtaining permits though.
Reply to this
I LOVE the Imperial Stout label and dig the Big Sound label too. The Jai Alai label still needs a little polishing (in my humblest of opinions) maybe just focus on the hop flower and a jai-alai bat or something of the nature, I'm not sure. The Humidor series label is also quite busy, but I like the emphasis on Tampa culture and cigars. I also like the guava grove but something about the background peachy tan color that I'm not crazy about. Have you guys considered a neck label on the bottles as something to keep the individual beers consistantly identifiable? I agree with Jonathan that identifiability (is that a word?) is quite important as far as the marketing aspect of this adventure.
Reply to this
The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!nice
Reply to this
[h5][b][url=http://www.replicahandbags7.com/replica-Balenciaga-Bags--Wallets-182-b0.html]balenciaga wallet[/url][b][/h5]
[h5][i][b][url=http://www.replicahandbags7.com]fake chanel bag[/url][i][b][/h5]
[h5][b][url=http://www.ewatchesreplica.com/fake-Perpetual-Calendar-10-b0.html]Perpetual Calendar[/url][b][/h5]
[h5][b][url=http://www.replicahandbags7.com/replica-Chanel-Handbags-Wallets-60-b0.html]fake chanel[/url][b][/h5]
[h5][url=http://www.handbags-fake.net/replica-Monogram-Canvas-6-b0.html]Monogram Canvas[/url][/h5]
[h4][b][url=http://www.ewatchesreplica.com/fake-Classique-169-b0.html]Classique[/url][b][/h4]
[h2][i][url=http://www.replicahandbags7.com/replica-Chanel-Handbags-Wallets-60-b0.html]coco chanel bags[/url][i][/h2]
[h3][i][url=http://www.replicahandbags7.com/replica-Belts-Collection-232-b0.html]belt accessories [/url][i][/h3]
[h4][i][url=http://www.replicahandbags7.com/replica-Prada-Handbags-Wallets-55-b0.html]prada replica handbags [/url][i][/h4]
[h2][url=http://www.replicahandbags7.com]designer replica bags[/url][/h2]
[h5][i][url=http://www.replicahandbags7.com/replica-Bvlgari-jewelry-227-b0.html]bvlgari earrings[/url][i][/h5]
[h3][url=http://www.replicahandbags7.com/replica-Louis-Vuitton-Handbags-1-b0.html]louis bags [/url][/h3]
[h5][i][url=http://www.handbags-fake.net]louis vuitton replica bags[/url][i][/h5]
[h2][b][url=http://www.replicahandbags7.com/replica-Louis-Vuitton-Belts-New-256-b0.html]replica louis vuitton belt[/url][b][/h2]
[h4][url=http://www.replicahandbags7.com/replica-Rolex-Sports-Models-Watches-259-b0.html]rolex watches for women[/url][/h4]
[h3][i][url=http://www.replicahandbags7.com/replica-Chloe-Handbags-Wallets-172-b0.html]chole handbags [/url][i][/h3]
[h2][url=http://www.ewatchesreplica.com/fake-Caree-Historique-9-b0.html]Caree Historique[/url][/h2]
Reply to this
[h5][b][url=http://www.replicahandbags7.com/replica-Balenciaga-Bags--Wallets-182-b0.html]balenciaga wallet[/url][b][/h5]
[h5][i][b][url=http://www.replicahandbags7.com]fake chanel bag[/url][i][b][/h5]
[h5][b][url=http://www.ewatchesreplica.com/fake-Perpetual-Calendar-10-b0.html]Perpetual Calendar[/url][b][/h5]
[h5][b][url=http://www.replicahandbags7.com/replica-Chanel-Handbags-Wallets-60-b0.html]fake chanel[/url][b][/h5]
[h5][url=http://www.handbags-fake.net/replica-Monogram-Canvas-6-b0.html]Monogram Canvas[/url][/h5]
[h4][b][url=http://www.ewatchesreplica.com/fake-Classique-169-b0.html]Classique[/url][b][/h4]
[h2][i][url=http://www.replicahandbags7.com/replica-Chanel-Handbags-Wallets-60-b0.html]coco chanel bags[/url][i][/h2]
[h3][i][url=http://www.replicahandbags7.com/replica-Belts-Collection-232-b0.html]belt accessories [/url][i][/h3]
[h4][i][url=http://www.replicahandbags7.com/replica-Prada-Handbags-Wallets-55-b0.html]prada replica handbags [/url][i][/h4]
[h2][url=http://www.replicahandbags7.com]designer replica bags[/url][/h2]
[h5][i][url=http://www.replicahandbags7.com/replica-Bvlgari-jewelry-227-b0.html]bvlgari earrings[/url][i][/h5]
[h3][url=http://www.replicahandbags7.com/replica-Louis-Vuitton-Handbags-1-b0.html]louis bags [/url][/h3]
[h5][i][url=http://www.handbags-fake.net]louis vuitton replica bags[/url][i][/h5]
[h2][b][url=http://www.replicahandbags7.com/replica-Louis-Vuitton-Belts-New-256-b0.html]replica louis vuitton belt[/url][b][/h2]
[h4][url=http://www.replicahandbags7.com/replica-Rolex-Sports-Models-Watches-259-b0.html]rolex watches for women[/url][/h4]
[h3][i][url=http://www.replicahandbags7.com/replica-Chloe-Handbags-Wallets-172-b0.html]chole handbags [/url][i][/h3]
'[h2][url=http://www.ewatchesreplica.com/fake-Caree-Historique-9-b0.html]Caree Historique[/url][/h2]
Reply to this
Louis Vuitton Black and White Flower Earrings
Vivienne Silver Saturn Earrings
Juicy Couture Black Chair Pendant
SPEEDY 30 -2
Miumiu handbags-leather bags black
Dior Zipper Cowhide Bracelet
Dior Jewelry
Juicy Pink Signature Gold Bracelet
Cartier Black Floral Hoop Brooch
Chanel Gold Double C Pendant Bracelet
Juicy Snowflake Dog Bracelet-Silver
LV Four Bears Keychain
Juicy Green Plate Gold Clothes-Gold
Juicy Couture Gold Key Pendant Necklace
LV Handbags-Utah Leather Yuma M92995
Reply to this